‘We Can Be Heroes’ campaign for the Horn of Africa launches in New York City

January 23, 2012

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Photo Credit: Salma Bahramy/Mercy Corps

Yesterday, entertainment executives and NGO leaders came together at Time Warner Center to bring attention back to the continuing drought and hunger crisis in the Horn of Africa. "We Can Be Heroes" is a two-year, multimillion dollar campaign created by DC Entertainment teaming up their iconic Justice League characters with Mercy Corps, Save the Children, and International Rescue Committee.

The campaign is built around the idea that we can all be heroes through one small act—giving to help 13 million people in the Horn of Africa who are trying to survive unimaginable odds at this very moment. Mercy Corps' work to provides lifesaving aid, including clean water and mobile medical care, along with longterm solutions to these hungry families in Ethiopia, Kenya and Somalia. Find out more about our work and join the fight against hunger in the Horn of Africa. DC Entertainment will match 100% of the first $1 million donated.

Left to right: Dr. George Rupp, President, IRC; Jeff Bewkes, CEO, Time Warner; Barry Meyer, Chairman & CEO, Warner Bros; Jeff Robinov, President, Warner Bros. Pictures Group; Diane Nelson, President, DC Entertainment; Maura O’Neill, Chief Innovation Officer, USAID; Cokie Roberts, Board Member, Save the Children; Neil Keny-Guyer, CEO, Mercy Corps