Request for Proposals: Develop Brand Visual Supplemental Elements

Project Background and Context

Mercy Corps is seeking a collaborative partner to develop a brand-aligned illustration and iconography system that takes into account cultural relevance and diversity.

In issuing this RFP, Mercy Corps is seeking to:

• Develop guidance for when and why illustration may be used in branded communication
• Identify and implement a flexible or modular illustration system to use across branded communication that takes into account cultural and human relevance and diversity
• Develop a modern iconography system that can be implemented by various users with varying skill levels across platforms (Adobe, Sketch, Canva, MS365)
• Establish foundational elements of each suite (illustration and iconography) in order to independently grow as necessary into the future