A Market Systems Approach to Stimulating Private Sector Investment in Women as Consumers
The Power of the Purse (POP) pilot was funded jointly by USAID and the Act for Impact grant. POP was designed to develop and test a Women’s Economic Empowerment (WEE) approach to addressing gender dynamics within MSD programs. The 18-month pilot project was implemented under Mercy Corps’ USAID Food for Peace-funded Growth, Health and Governance (GHG) program in Karamoja, a pastoralist area of northern Uganda that is undergoing an agricultural transition. The team used data from the pilot to develop a 5-step approach that emphasizes the need to create an economic case for investing in women as consumers.