RFP: Mass Market Fundraising Donor Ratings

Project Background and Context

Mercy Corps’ Resource Development department advances the organization’s strategic goals and supports our worldwide team by raising flexible funds, profile, and influence. The Mass Market Fundraising team within the Resource Development Department uses digital and offline channels to build relationships and support from donors with average gift sizes between $1 - $10,000 per year. The Mass Market Fundraising team is responsible for building the pool of monthly sustainers, planned giving donors and prospects,  advocacy program participants, Mid-Level donors (annual giving between $1,000 - $10,000), and the pipeline for Major Gifts donors (annual giving greater than $10,000).

To ensure that our outreach efforts target the audiences most likely to respond favorably to particular campaigns, we utilize donor ratings, wealth screening, and prospect research tools that help us prioritize donors based on their wealth capacity, willingness to give, affinity to causes like ours, and likelihood to engage in certain methods of giving (monthly, planned gift, etc…)

Mercy Corps’ Mass Market Fundraising team is requesting proposals from data analytic service providers that can provide predictive modeling analysis that result in donor ratings/scoring for key donor behaviors, in addition to a wealth screening and prospect research tool, that can enable us to create effective and efficient strategies for communicating with the more than 200,000 donors within the Mercy Corps donor file.