Mercy Corps Market Analysis for Household Solar Products in the Acholi Sub-Region, Uganda

Uganda, March 27, 2015

Energy poverty is a major driver of the overall poverty cycle in the developing world, contributing to poor health, environmental degredation and limited economic growth. However, companies have recently begun to distribute innovative, reliable and afforadable energy options - such as solar lanterns and fuel-efficient stoves - that are highly beneficial, cost-saving alternatives to traditional energy sources. While these products reduce the energy burden of those most in need - while also improving their quality of life and opportunitiy - they are failing to rapidly and broadly reach target markets.

This report details the results of a solar market assessment conducted across four districts in the Acholi sub-region of northern Uganda in April and May 2012. The assessment is part of a broader examination of the energy market withing the sub-region, carried out by Mercy Corps Uganda, to inform its intervention strategy in the sector. It is also designed to inform energy actors of the potent market opportunitiy for cost-saving and energy-saving solar products withing the Acholi sub-region. It highlights opportunities and offers recommendations for energy actors to innovate on current business and distribution models in order to more broadly reach this market. Lastly, this report offers transferable lessons for companies targeting similar rural, agricultural-based and transitional markets across Africa for distribution and sale of cost-saving, beneficial products.

Ultimately, the data indicate demand for affordable solar products across the Acholi sub-region, as well as opportunities for private sector actors to meet this demand with products available on the Ugandan market.

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