Half of the billion people affected by undernourishment worldwide earn their primary living from smallholder agriculture. The productivity of these farmers remains very low. A major issue in this context is the lack of access to technical and market information, and to financial services. Providing access to rural advisory and financial services through mobile phones – a highly promising medium to reach millions in remote areas – has a high potential to improve smallholders’ productivity, stabilise their incomes, thus contributing to increased food security.
Access to mobile phone networks is growing dramatically in rural areas of developing countries, providing a powerful channel of communication and the ability to link excluded rural communities to up-to-date information. The aim of the present project is to “bundle” key services of agricultural advice from private sector, research and extension institutions with financial services providers and telecommunications companies.
The unique Agri-Fin Mobile program approach works with partners to build sustainable models, where farm and crop management tools and financial services are "bundled" in affordable, unified platforms n mobile phone channels to promote mass uptake commercially. The program targets partners with existing financial, MNO and agricultural technical service mobile platforms or applications, or demonstrated interest in developing and investing in them, and facilitates development of a business model whereby the bundling process provides an increased value proposition for each partner, such as, increased fee income, greater outreach or reduced risks.
The overall goal is that smallholders increase and stabilize their incomes and manage their production cycle in a more effective way. This shall contribute to improved livelihoods and an increased food security at household and system levels.
Primary outcomes of the program are:
- Demand-driven bundled financial and rural advisory services via mobile phones are elaborated and made available;
- Sustainable and scalable business models are established and work;
- Smallholders have sustainable access and make accurate use of financial and rural advisory services;
- Knowledge of models, services and products are captured and shared for dissemination and replication.
AgriFin Mobile is funded by the Swiss Agency for Development and Cooperation (SDC). SDC's goal is to reduce poverty and to foster economic self-reliance and state autonomy, to contribute to the improvement of production conditions, to help in finding solutions to environmental problems, and to provide better access to education and basic healthcare services.
All stories about Agri-Fin Mobile
Indonesia: Mercy Corps launches the Agri-Fin Mobile Program in Indonesia
Mercy Corps together with 18 partners including mobile network operators, international NGOs, banks, government departments and agricultural research institutions with support from the Swiss Agency
Uganda: AgriFin Mobile Uganda Partnership Selection Lessons Learned
Cross sector partnerships are a critical element of nearly all programs, but especially so for the Agri-Fin Mobile program being implemented by Mercy Corps in Indonesia, Uganda and Zimbabwe.
Indonesia: Indonesia Agri-Fin Mobile breaks new ground with data collection mobile technology
When your job is to crisscross one of the most rugged and impenetrable areas to collect real-time information about farm production, marketing, access to finance and the use of mobile phones of peo
Zimbabwe: Stories from the field - Agri-Fin Mobile Zimbabwe
You do not have to spend long in Zimbabwe agricultural markets such as Mbare Musika – the biggest agriculture market in the capital Harare to realise the need for better information.
Zimbabwe: Agri-Fin blog: Mobile technology and gender in Zimbabwe
There are many reasons why mobile phones are emerging as a tool to empower women in Africa and Zimbabwe in particular.
Indonesia, Zimbabwe, Uganda: Agri-Fin Mobile Agriculture Program Launches in Indonesia, Uganda and Zimbabwe
This week, Mercy Corps launches its Agri-Fin Mobile project in Indonesia, Uganda, and Zimbabwe with USD$5.9 million in funding from the Swiss Development Agency (SDC).