Half of the billion people affected by undernourishment worldwide earn their primary living from smallholder agriculture. The productivity of these farmers remains very low. A major issue in this context is the lack of access to technical and market information, and to financial services. Providing access to rural advisory and financial services through mobile phones – a highly promising medium to reach millions in remote areas – has a high potential to improve smallholders’ productivity, stabilise their incomes, thus contributing to increased food security.
Access to mobile phone networks is growing dramatically in rural areas of developing countries, providing a powerful channel of communication and the ability to link excluded rural communities to up-to-date information. The aim of the present project is to “bundle” key services of agricultural advice from private sector, research and extension institutions with financial services providers and telecommunications companies.
The unique Agri-Fin Mobile program approach works with partners to build sustainable models, where farm and crop management tools and financial services are "bundled" in affordable, unified platforms n mobile phone channels to promote mass uptake commercially. The program targets partners with existing financial, MNO and agricultural technical service mobile platforms or applications, or demonstrated interest in developing and investing in them, and facilitates development of a business model whereby the bundling process provides an increased value proposition for each partner, such as, increased fee income, greater outreach or reduced risks.
The overall goal is that smallholders increase and stabilize their incomes and manage their production cycle in a more effective way. This shall contribute to improved livelihoods and an increased food security at household and system levels.
Primary outcomes of the program are:
- Demand-driven bundled financial and rural advisory services via mobile phones are elaborated and made available;
- Sustainable and scalable business models are established and work;
- Smallholders have sustainable access and make accurate use of financial and rural advisory services;
- Knowledge of models, services and products are captured and shared for dissemination and replication.
AgriFin Mobile is funded by the Swiss Agency for Development and Cooperation (SDC). SDC's goal is to reduce poverty and to foster economic self-reliance and state autonomy, to contribute to the improvement of production conditions, to help in finding solutions to environmental problems, and to provide better access to education and basic healthcare services.
All stories about Agri-Fin Mobile
Indonesia: Farmers in Indonesia reap the benefits of mobile technology
Farmers in Indonesia have begun to reap the benefits of using their mobile phones to get agricultural services following the launch of the LISA platform in December 2012.
Zimbabwe: Organic, fair-trade farmers in Zimbabwe link to a key buyer through mobile
A specialized produce buyer in Zimbabwe has increased the prosperity of thousands of smallholder farmers, but it has run into a problem: not enough cash.
Uganda: Unleashing Ugandan farmers’ potential through mobile phones
A powerful new mobile platform combining agriculture information and financial services specifically designed for smallholder farmers is going live in Uganda, helping farmers plow even more value f
Indonesia, Zimbabwe, Uganda: Agri-Fin Mobile Baseline and Product Development Survey Abridged Reports - Indonesia, Uganda and Zimbabwe
Between August and October 2012, Mercy Corps under the Agri-Fin Mobile Program commissioned various Development Consultants in Indonesia, Uganda and Zimbabwe to undertake baseline and product devel
A reflection of the Agri-Fin Mobile in 2012
Following the launch of the program in June, the year 2012 was busy and exciting for the Agri-Fin Mobile team.
The potential of mobile phones in transforming agriculture for smallholder farmers: Results from the Agri-Fin Mobile baseline surveys in Indonesia, Uganda and Zimbabwe.
Mobile phone technologies are presenting smallholder farmers with unprecedented opportunities to run their operations more productively and to grow their income levels.
Gender mainstreaming a priority for the Agri-Fin Mobile Program
There are many benefits and opportunities in working with women in developing countries with mobile phones and mobile-based programs.
Mercy Corps and 8villages collaborate to launch an information service for smallholder farmers in Indonesia
The Agri-Fin Mobile program and 8villages have launched an information and knowledge service for smallholder farmers in Indonesia called LISA (Farmers Information Service) that will be rolled out i
Uganda: Mercy Corps partners Mobipay to officially launch the Agri-Fin Mobile Program in Uganda
By Richard Nyamanhindi
Mercy Corps Uganda Official Launch of the Agri-Fin Mobile Program in Pictures