Mercy Corps is named “Brand of the Year” and “Most Loved Brand” in the International Aid Nonprofit category of prestigious national brand study
PORTLAND, ORE. – In its annual study of more than 4,000 brands across more than 500 categories, the Harris Poll has recognized Mercy Corps as the 2017 EquiTrend® “Brand of the Year” and “Most Loved Brand” in the category of International Aid Nonprofits. This recognition comes from both cultivating outstanding brand equity and creating a brand that people love.
“We could not have earned this recognition without the support of our donors and countless other champions, as well as the unrelenting dedication and hard work of our team members everywhere,” says Dara Royer, Chief Development and Marketing Officer at Mercy Corps. “We see the possibility of a better world, and so do you – and we thank you for that.”
The annual Harris Poll EquiTrend Study is a syndicated brand equity survey that measures and compares a brand’s health over time and against key competitors. Other categories measured include travel, financial, automotive and entertainment. Over the past four years, Mercy Corps has undertaken a robust, data-driven effort to refresh the organization’s brand and bring it to life across all its touch points, from fundraising to digital marketing to advocacy.
“We are proud that so many people have joined our cause to empower children, women and men to survive through crisis, build better lives and transform their communities for good,” says Royer.
Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action—helping people triumph over adversity and build stronger communities from within. Now, and for the future.
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Mercy Corps received the highest numerical Equity Score and the highest numerical score relating to Love among International Aid Nonprofit brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of International Aid Nonprofit brands.NR Harris EquityTrend.19April2017.pdf