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Our strategy

Tackle inequalities and social exclusion by empowering women and youth to become entrepreneurs or proactively participate in Morocco’s growing job market. Bring together all market actors — including government, the private sector and civil society — to improve lives of the country’s most vulnerable populations, realizing a more inclusive economy.

The context

In recent years, Morocco’s economy has been growing, but much remains to be done to increase competitiveness and business opportunities that benefit women and vulnerable populations and move them on a pathway toward financial, social and economic inclusion. Youth in Morocco make up 30 percent of the population, about 10 million people. The innovation and productivity of Morocco’s large youth population can be an engine of growth, yet they need opportunities into which their energies can be channeled.

Unfortunately, current World Bank research shows that levels of exclusion amongst Moroccan youth is high. According to a recent report done in 2014, 49 percent of Moroccan youth are neither in school, nor in the workforce. Approximately 80 percent of Morocco’s unemployed are within the ages of 15 to 34 years old.

In addition, approximately 8 million people, representing a quarter of the national population, are either living in poverty or under constant threat of falling back into poverty.

Our work

  • Economic Opportunity: Tacking inequalities and social exclusion through local economic development. Growing women- and youth-led enterprises through a market-based approach; partnering with local actors to provide financial and business training.
  • Women & Youth: Addressing unemployment by supporting financial inclusion, employment skills and vocational training to prepare women and youth for the job market.
  • Partnership Incubation: Leading a multi-sectoral platform for collaboration between government, private companies, and non-governmental organizations to build effective shared value and corporate social responsibility partnerships.