Case study: Warner Bros
Background: In 2011, famine was declared in Somalia for the first time in 20 years. Across the Horn of Africa, drought parched the region and left 12.5 million people at risk of starvation.
Project: DC Entertainment and the entire family of Warner Bros. companies stepped up to help tackle the region’s worst hunger crisis in 60 years. Warner Bros. launched We Can Be Heroes, a multichannel effort including direct fundraising, matching customers’ donations, live events, selling unique We Can Be Heroes merchandise and auctions.
Impact: Warner Bros. empowered each of us to be a hero and raised $1.3M to support Mercy Corps work fighting hunger and poverty.
Together we can create a cause marketing program to enhance your brand, meet your business goals, build customer loyalty, and support Mercy Corps’ work empowering people to survive through crisis, build better lives and transform their communities for good.
Donate a percent of sales
Drive sales, consumer engagement and brand loyalty by donating to Mercy Corps every time a product or service is sold.