Cause marketing

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Case study: Warner Bros

Background: In 2011, famine was declared in Somalia for the first time in 20 years. Across the Horn of Africa, drought parched the region and left 12.5 million people at risk of starvation.

Project: DC Entertainment and the entire family of Warner Bros. companies stepped up to help tackle the region’s worst hunger crisis in 60 years. Warner Bros. launched We Can Be Heroes, a multichannel effort including direct fundraising, matching customers’ donations, live events, selling unique We Can Be Heroes merchandise and auctions.

Impact: Warner Bros. empowered each of us to be a hero and raised $1.3M to support Mercy Corps work fighting hunger and poverty.

Together we can create a cause marketing program to enhance your brand, meet your business goals, build customer loyalty, and support Mercy Corps’ work empowering people to survive through crisis, build better lives and transform their communities for good.

Donation at checkout

Give your customers the opportunity to add a dollar at checkout online or in stores, pin up a “thank you” each time a customer gives or collect funds as a part of your customers’ purchase experience.

  • When disasters strike, Whole Foods Market stores give customers the opportunity to support Mercy Corps emergency response by collecting donations at registers. In response to the 2015 Nepal earthquake, their Pacific Northwest regional stores raised $29,000.

Fundraise for us

Build community and brand loyalty by inviting your employees and customers to come together and raise funds for Mercy Corps.

  • Following the 2015 earthquake in Nepal, REI reached out to 5.5 million members and asked them to give. The community raised $900,000 for relief and recovery efforts.

Find out what's possible