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KeBAL

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Kedai Balitaku (KeBAL) is a healthy food cart operation that addresses issues of malnutrition in Indonesia. The unique social enterprise also provides new employment opportunities in urban, low-income areas.

In Jakarta, 17% of children under 5 are acutely malnourished, while 12% are overweight. Many families in the city's slums lack adequate kitchens, so cheap street food is an unhealthy, but necessary staple. Salty or sugary sweet, and almost always deep-fried, street food is often prepared under less-than-hygienic conditions and doesn't provide the nutrients that growing bodies need.

Since Mercy Corps launched KeBAL in 2009, the social enterprise has grown to include two central cooking centers, 10 franchise vendors and 20 vendors directly employed by KeBAL, together serving four low-income communities within Jakarta.  

Thanks to a recently announced strategic alliance with Royal DSM, a global science-based company active in health, nutrition and materials, and investment by Rabobank Foundation, Mercy Corps and its partners will be able to scale the operations in KeBAL to reach thousands more children with healthy, nutritious food. The expansion also solidifies this economically viable social enterprise as a source of opportunity in Jakarta's poorest urban communities.

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