Half of the billion people affected by undernourishment worldwide earn their primary living from smallholder agriculture. The productivity of these farmers remains very low. A major issue in this context is the lack of access to technical and market information, and to financial services. Providing access to rural advisory and financial services through mobile phones – a highly promising medium to reach millions in remote areas – has a high potential to improve smallholders’ productivity, stabilise their incomes, thus contributing to increased food security.
Access to mobile phone networks is growing dramatically in rural areas of developing countries, providing a powerful channel of communication and the ability to link excluded rural communities to up-to-date information. The aim of the present project is to “bundle” key services of agricultural advice from private sector, research and extension institutions with financial services providers and telecommunications companies.
The unique Agri-Fin Mobile program approach works with partners to build sustainable models, where farm and crop management tools and financial services are "bundled" in affordable, unified platforms n mobile phone channels to promote mass uptake commercially. The program targets partners with existing financial, MNO and agricultural technical service mobile platforms or applications, or demonstrated interest in developing and investing in them, and facilitates development of a business model whereby the bundling process provides an increased value proposition for each partner, such as, increased fee income, greater outreach or reduced risks.
The overall goal is that smallholders increase and stabilize their incomes and manage their production cycle in a more effective way. This shall contribute to improved livelihoods and an increased food security at household and system levels.
Primary outcomes of the program are:
• Demand-driven bundled financial and rural advisory services via mobile phones are elaborated and made available;
• Sustainable and scalable business models are established and work;
• Smallholders have sustainable access and make accurate use of financial and rural advisory services;
• Knowledge of models, services and products are captured and shared for dissemination and replication.
All stories about Agri-Fin Mobile
Indonesia: Market Assessment for Agricultural Value-Chain Payments via Mobile Technology March 11, 2014
Indonesia is an agricultural country. This fact implies that majority of Indonesia’s population is working in the agricultural sector.
Indonesia: Beneficiary Story: A farmer of 30 years turns to mobile information services to protect investments and improve productivity March 9, 2014
Pak Haji Muhyi has been rice farming for almost 30 years, but even with his experience he has fallen victim to unscrupulous suppliers, who misinformed him about seed varieties, costing him an entir
Uganda: Case Study: Building ag value chain network to increase farmers’ usage of mobile technology March 9, 2014
For farmers in northern Uganda, one of the main obstacles in accessing mobile phone services is a lack of Mobile Network Operator (MNO) agents in their area.
Zimbabwe: Case Study: Lessons from a buyer's experience of mobile money October 21, 2013
Central to Mercy Corps’ approach in addressing poverty and undernourishment globally is the increase of small-scale farmers’ productivity, to stabilize their income and improve food security.
Zimbabwe: Beneficiary Story: A smallholder farmer finds more than one use for her EcoCash wallet October 18, 2013
In the past few months, managing family and business finances has become a lot easier for small farmer, Nomusa Dube, who has taken up mobile banking through Mercy Corp’s Agri-Fin program.
Indonesia: Lessons Learned: A Project Manager's take on building services August 21, 2013
Coming on the heels of the latest industry focus on financial innovation for smallholder farmers, we want to highlight the importance of combining actionable information with affordable financial s
Zimbabwe: Agri-Fin Mobile Releases First Annual eBook August 21, 2013
Agri-Fin Mobile released its first ebook today, aiming to share the lessons learned in building partnerships over its first year of operations.
Uganda: Uganda: Orange Releases Orange Money to Improve Farmers’ Agricultural Productivity and Life Quality July 30, 2013
This month, Orange Uganda, a telecom operator, will begin specifically targeting farmers as potential customers with its mobile wallet product, Orange Money, giving them a safe, convenient way to b
Philippines: Mercy Corps Partnership Ushers in the Mobile Age for Rural Farmers July 11, 2013
Mercy Corps brought together a bank and an agricultural research center to address farmers' needs for advice that will increase their crop yields and profits while also providing better banking opt
Indonesia: Indonesia: Agri-Fin Mobile’s Gender Analysis Highlights Female Farmer’s Vital Role in Production, Limited Access to Agriculture Information July 3, 2013
When Ida was 15 years old, she dropped out of school to work in her parents’ rice field, like many young girls her age.