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Teaming up with DC Entertainment to launch “We Can Be Heroes”

Ethiopia, Somalia, Kenya, January 23, 2012

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Mercy Corps today announced that it will be one of the nonprofit partners of “We Can Be Heroes” – an unprecedented campaign launched by DC Entertainment to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

Mercy Corps is one of three humanitarian organizations selected by DC Entertainment to benefit from the campaign that will equally share a corporate donation of at least $2 million over the next two years comprised of cash donations and consumer matching funds. The other partner organizations are Save the Children and the International Rescue Committee.

“We Can Be Heroes allows each of us to be a hero in our everyday lives by helping families in dire need. Mercy Corps is thrilled to be part of this creative and inspiring campaign,” said Neal Keny-Guyer, CEO, Mercy Corps. “The campaign also allows us to serve the most heroic people we know: the people of Ethiopia, Somalia and Kenya who constantly battle life-threatening challenges with extraordinary grace.”

Mercy Corps was chosen as one of the organizations to benefit from this global giving campaign because of its proven track record of relief efforts and development assistance in the Horn of Africa. To date, Mercy Corps has helped 1.5 million people in Ethiopia, Somalia and Kenya survive the hunger crisis, and continues to assist people in the region by building long-term solutions to help them withstand future cycles of drought and famine.

The drought and resulting hunger crisis in the Horn of Africa is the worst in 60 years. Over 13 million people need assistance, including 250,000 people in Somalia alone that are at risk of starvation in the coming months without an urgent scale up of relief efforts, according to the UN.

Launched today at a press conference at the Time Warner Center in New York City, the campaign will feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” A key launch element of We Can Be Heroes is the campaign’s website, www.WeCanBeHeroes.org where consumers can make donations which DC Entertainment will match 100 percent (up to $1 million in donations).

“The members of the Justice League are an international team of super heroes beloved by a broad range of fans, including men and women, young and old. This makes them the perfect ‘spokescharacters’ for this campaign,” said Diane Nelson, President, DC Entertainment. “Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the We Can Be Heroes campaign. The hunger crisis in the Horn of Africa is something we can reverse if we all work together. I’m proud and grateful we’re able to harness the power and standing of the DC Comics brand and iconic characters as well as for the support from both Warner Bros. and Time Warner that has allowed us to pursue this unprecedented initiative.”