DC Entertainment
Mercy Corps partner in: emergency response, cause marketing, workplace giving and matching gifts
When the worst food crisis in 60 years hit the Horn of Africa, affecting over 13 million people, Warner Bros. and DC Entertainment partnered with Mercy Corps and two other humanitarian organizations to issue a call to action through the We Can be Heroes campaign. The campaign is supported via promotional exposure across all of Time Warner’s advertising platforms, creating critically needed awareness of the crisis worldwide. DC Entertainment's iconic Justice League characters, including Superman, Batman, and Wonder Woman, are the campaign’s ‘spokescharacters’. DC Entertainment and Warner Bros. made a two year commitment to the cause, matching donations from individuals 100% (up to $1 million in donations) and donating 50% of the purchase price of specially branded merchandise.
Impact: Mercy Corps and other partner organizations will equally share a corporate donation of at least $2 million over two years, directly helping tens of thousands of people in urgent need of food, water and emergency assistance in the Horn of Africa.
Amazon.com
Mercy Corps partner in: emergency response and cause marketing
After the tragic earthquake in Haiti and flooding in Pakistan, Amazon.com enabled its customers to help the survivors by prominently posting a call to action and Mercy Corps logo on its homepage. Amazon’s existing online payment system made it easy for customers to donate. In just the first six hours of the campaign, $110,000 was raised for earthquake survivors in Haiti.
Impact: 14,000 customers got involved with the earthquake relief efforts, making gifts totaling $895,000 in support of Mercy Corps’ lifesaving work in Haiti.
Gap
Mercy Corps partner in: cause marketing, emergency response, matching gifts, and employee giving
In January 2010 when disaster struck in Haiti, Gap responded with a multi-dimensional campaign which engaged the company’s foundation, executives, team members and customers. In addition to expediting a significant grant to provide immediate relief to survivors, Gap encouraged employees to make gifts to Mercy Corps through a dedicated giving page -- and matched staff donations dollar for dollar. A few months later, Gap launched its Made in Haiti—For the World! campaign, donating to Mercy Corps 5% of the sales of a limited edition t-shirt manufactured in Haiti.
Impact: Over $280,000 was raised for relief and recovery efforts in Haiti.
Xylem Watermark
Mercy Corps partner in: emergency response, signature partnerships, and matching gifts
Xylem, formerly ITT, partnered with Mercy Corps in 2008 as part of its signature philanthropy program, Xylem Watermark, to help provide safe water in the aftermath of natural disasters. Xylem is now mid-way through its second, three-year, $1 million partnership with Mercy Corps, which includes providing water filtration and purification equipment, an employee matching gift program and a commitment to help Mercy Corps’ on-the-ground staff with efforts to rebuild water and sanitation infrastructure following disasters. Click here for more information about Xylem Watermark.
Impact: Xylem and Mercy Corps have provided lifesaving water in response to emergencies in eight countries. In the aftermath of the Haiti earthquake, Xylem helped provide more than 5 million liters of clean water to families in need. In Japan, Xylem Watermark’s support is restoring livelihoods for 100 fish-farming families. Finally, in our more recent response to the emergency in the Horn of Africa, Xylem Watermark has already helped to provide over 2 million liters of clean water.
Nau
Mercy Corps partner in: cause marketing
As part of the company’s commitment to social and environmental responsibility, Nau donates 2% of its apparel sales to Mercy Corps and other nonprofit Partners for Change. Customers have the opportunity to select their preferred organization at the point of sale. In addition, Mercy Corps staff attend Nau events to talk to customers about the agency’s work. Staff members of each organization post messages on the blogs and social media sites of the other organizations. This cross-communication helps Nau’s philanthropy come alive for its customers.
Impact: Nau’s Partners for Change initiative has engaged consumers and resulted in more than $50,000 in donations for people in need around the world.
Riverbed Technologies
Mercy Corps partner in: workplace giving and matching gifts
Riverbed is a San Francisco-based IT performance company and a longtime partner of Mercy Corps. After the devastating earthquake in Haiti, and also following the massive flooding in Pakistan, Riverbed used Mercy Corps’ online fundraising tool to promote workplace giving and matching gifts programs to its employees. The fundraising efforts were so successful, when they learned of the earthquake and tsunami in Japan, Riverbed again launched an online fundraising page to raise money for Mercy Corps’ relief efforts. Riverbed employees were able to make contributions on a page that featured their company logo and basic information about Mercy Corps. Mercy Corps provided information about how donations were used and generated reports on employee participation and overall company contributions for the company’s use.
Impact: Riverbed Technology raised over $81,000 for Mercy Corps’ relief efforts in Haiti, Pakistan and Japan through its online fundraising page.
Starbucks Ethos Water
Mercy Corps partner in: cause marketing
Ethos Water is committed to helping children get clean water and partnered with Mercy Corps to work toward this shared goal. For every water bottle sold during the campaign, Ethos made a donation to Mercy Corps’ Sumatra Healthy Schools Program in Indonesia, which teaches elementary school children clean hygiene practices, addresses malnutrition and worm infestation, and improves access to clean water. From 2006 to 2007, the Starbucks Foundation contributed $1 million to this program.
Impact: Helped improve the health and lives of 170,000 children in Sumatra.
Western Union
Mercy Corps partner in: signature partnerships and cause marketing
In 2007, the Western Union Foundation announced the launch of its signature Our World, Our Family program and selected Mercy Corps as its first partner. This $50 million, five-year initiative empowers migrant families around the world through education and economic opportunity programs that help them overcome barriers and realize their dreams. In 2010, Western Union launched its 50 Days of Giving campaign, allowing customers to vote on Facebook for their favorite of five nonprofit organizations. Mercy Corps received 47% of the 92,000 total votes cast and beat out four larger organizations to win the $150,000 grand prize.
Impact: In 2009, Western Union and Mercy Corps reached 450,000 beneficiaries through the Our World, Our Family program. During the 50 Days of Giving campaign, Western Union doubled its fans on Facebook. Mercy Corps directed $50,000 of the prize money to our Global Citizen Corps programs, specifically to fund our annual youth leadership summit that educates young people in the United States about global issues.
Gifts
