Indonesia
Photo: Thatcher Cook for Mercy Corps
blog Indonesia May 28, 2010 9:00AM

Video: MBAs in action

Jennifer Schmidt
Jennifer Schmidt
Senior Development Officer
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It’s midnight in the slums of Jakarta. Four intrepid Ivy League co-eds, armed only with a video camera, tiptoe down a dark alley towards a door cracked open just enough to reveal the orange glow of a light within…

It sounds like the latest slasher movie doesn’t it? But in fact it’s a day in the life of a group of Master of Business Administration (MBA) students at MIT’s prestigious Sloan School of Management, who — in addition to studying finance and marketing — are learning to use their business acumen to make a difference in the world.

Here are two short video clips, so you can find out what this group of MBA students was doing walking around at this late hour. The answer will surprise you!

These students worked with Mercy Corps as part of MIT’s G-Lab (Global Entrepreneurship Lab), an innovative program in which teams of MBA students work with host companies in what is essentially a four-month unpaid mini-consulting project.

Mercy Corps' challenge to these students: turn a healthy food-cart pilot project into a self-sustaining enterprise that will provide affordable, nutritious food to poor children.

In Jakarta, street food sold from carts is often high in fat and sugar, lacking nutrients and prepared in unhygienic conditions, contributing to high rates of malnutrition among young children. Enter Mercy Corps’ Kedai Balitaku project (KeBAL for short) which translates to “My Child’s Café.” These brightly colored, child-friendly food carts provide healthy, safe and delicious food for children under five.

Two weeks ago, I went to MIT to meet the students and see their final presentation. They had terrific insights and creative solutions, as well as a business plan and set of financial tools that will help Mercy Corps' Indonesia team take this program to scale.

Four students, big impact. And more evidence of the limitless creativity that can be brought to bear in tackling seemingly intractable problems. Many thanks and best of luck to Erica Carlisle, Chris Lin, Libby Puttnam, and Emily Sporl, the Mercy Corps Indonesia G-Lab student team!

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Comments

Usye Umayah

June 1, 2010 7:42PM

its so GREAT!!!!

I am so proud to lead the very innovative program. Thanks to MIT team who dedicate time to support us developing business plan and other strategic business development plan.

juan

June 2, 2010 12:55AM

Great videos...

I think the main issue for KeBal is to compete with the rest of the vendors that are already pouring the kids/ children market. I'm curious, how much food cart are there now?

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