October 11, 2009 5:36AM
Delivering aid to Samoa's survivors
Founder and President, South Pacific Business Development Foundation
It has been an unforgettable week. As a starter, let me share this photo of the formally picturesque village of Lalomanu where South Pacific Business Development (SPBD) once had 21 thriving micro-entrepreneurs. After the tsunami, Lalomanu is gone.
On Friday, we delivered aid packages to 102 stricken women in 15 different villages — including Lalomanu — across the southeast coast of Upolu in Samoa. They were all extremely delighted when we showed up at their various places of encampment.

The village of Lalomanu, Samoa is gone — where 21 clients of SPBD lived before the tsunami destroyed their homes and businesses. Photo: Greg Casagrande
We delivered these supplies to each lady:
- A 20-pound sack of rice
- 24 cans of fish
- A large bushknife
- A bucket in which they can store water for washing, cooking and bathing
- A wash basin
- Plates, cups and spoons
- 24 liters of water
- A box of mosquito coils
- Ten boxes of matches
- Four toothbrushes, three tubes of toothpaste and soap
- A grant for ST $150 (about US $60)
In total, this aid package was worth ST $400 per person (about US $160). That is more than the average monthly income for an underprivileged family in Samoa — and so these women were quite pleased when we arrived.
The village of Saleapaga, where SBPD worked with 14 successful micro-entrepreneurs, appears to be relocating and the government of Samoa appears to be supportive. While many of our ladies are living in quickly-assembled homes of loose pieces of timber, tarps and mats, the government is at work trying to extend power lines to the area. Hopefully — eventually — water and sanitation will also be brought to this area. For now, these families are very much out in the wilderness and so we are pleased to be able to lend a hand.

Greg Casagrande of SPBD (right) talks with Aso (middle), who lost three children to the tsunami. Photo: courtesy of Greg Casagrande
Earlier this week, there was another massive earthquake in the region — a 7.9-magnitude quake in Vanuatu. This led to a tsunami warning, which required the entire nation of Samoa to evacuate to higher ground. It was a fairly extraordinary experience watching (and participating in) the evacuation of the city of Apia. Fortunately, another tsunami did not show up but it did provide an opportunity to ensure that the tsunami alert system and the responses are appropriate.
On the unfortunate side, a few brave souls decided that this warning was the last straw and that they, too, have now decided to permanently move uphill into the bush.
On Saturday, SPBD carried out another large scale aid distribution. We visted another 13 villages that were severely impacted. Next week, we plan to start working with some of the more eager women to see if they are ready to start re-launching their micro businesses or re-building their homes. We are putting in place emergency financing packages for each of our ladies to help them do this.
Thank you to those have already donated so generously to support our efforts. That’s it for now. Tofa soifua.
October 7, 2009 10:55AM
The challenges of post-tsunami Samoa
Founder and President, South Pacific Business Development Foundation

In just a few moments, a tsunami reduced dozens of Samoan villages to rubble. Photo: Greg Casagrande
Monday was a very long day. We visited with dozens and dozens of South Pacific Business Development Foundation (SPBD) ladies who have been severely impacted by the Samoan Tsunami. The stories they tell and their grief is extreme.
One SPBD member, Ruta Sao —who has a small taro plantation — tells of losing four of her children (ages: five months, two, four and five) when the wave hit. Each of their bodies has since been recovered and they will all be buried in the mass national funeral this Thursday. Ruta is now living high up on a mountainside under a tarp held up by four large sticks. She insists that she is not leaving.
In fact, there is a whole enclave of people from Ruta’s village of Saleapaga who have now moved up there. They all insist that they will never go back to Saleapaga. And after experiencing such terrifying tragedy who can blame them?
We will help her and the others rebuild new and safe homes on the hillside above Saleapaga.
The prime purpose for today’s activities was to individually assess each of the survivors' situations and determine how we can best assist them. People like Ruta are still grieving tremendously and perhaps what she needs most is time, and then some counseling and then some opportunity. We are good at providing economic opportunity. We hope to also link her and others with some charitable psychological counseling organizations that will be arriving on the island in the next couple of weeks.
The village next door to Saleapaga, Lalomanu, was also largely wiped out. Thanks to a nearby off-shore island which bore the brunt of the tsunami, some houses in Lalomanu were mercifully spared. We had organized a group of 21 of our micro-entrepreneurs with whom we work in Lalomanu and were gauging very specifically how each was impacted.

A client of South Pacific Business Development Foundation, Mercy Corps' partner in Samoa, stands in what's left of her business after it was devastated by the tsunami. Photo: Greg Casagrande
One of our members, whom we had assessed as having been entirely spared from disaster, then burst into sudden tears and she began to tell us all of a heartbreaking story of losing a grip on her mother’s arm as they were escaping the wave — her mother was carried out to the sea. Her mother, too, will be buried along with Ruta’s children this Thursday.
The point is — homes can be replaced and businesses can be re-launched. But people are truly precious. And for this reason, all of these ladies in this area have been terribly, deeply and personally affected and need our help.
SPBD is putting together aid packages to deliver to women who have now been literally scattered throughout Samoa. We have already delivered to most a prepaid cell phone so that we can keep in touch with them. Cash grants will be a big part of the package —these should go out later this week.
The logistical issues are significant; however, we have one of the best distribution systems in the entire country and so I am confident that we can pull it off.
