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Disruptive Opportunity — The Hydro Pack: An Oregon Story

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June 6th 2012, 7:00 pm — 8:30 pm

Location: Mercy Corps Action Center

What: Disruptive Opportunity — The Hydro Pack: An Oregon Story, a panel discussion about global issues, social action and how the Oregon design community is putting the two together exemplified in a product called the Hydro Pack. Panel: Jos de Wit (Eastman), Charles Austen Angell (Modern Edge), Keith Lampi (HTI), and Bija Gutoff (Mercy Corps) moderated by Design Forum/PDX's Nels Gabbert. This event is free and open to the public.

When: 7 pm, Wednesday, June 6.

Where: Mercy Corps Action Center, Note: Please enter through Mercy Corps main entrance, 45 SW Ankeny, Portland, Oregon, 97204; 503-896-5747.

Registration: This event is free and open to the public. To register click here.

Over the past decade, Oregon has attracted global attention as a center for design and innovation, much of it deeply committed to social good. On June 6, at the Mercy Corps Action Center in Portland, you'll get to hear first-hand how our unique creative community is addressing some of the world's most pervasive humanitarian issues.

The HydroPack™ is a simple, effective way to get crucial hydration into the hands of disaster stricken populations, and it was designed and fabricated right here in Oregon. Working with materials innovator Eastman Chemical, Albany-based manufacturer HTI took advantage of a disruptive opportunity, and with extensive ethnographic design research from industrial designer Charles Austen Angell, turned a pressing need into a source of innovation. It's a story about Oregon's creative strengths, and a window into the future of design in the Pacific Northwest.

The people most responsible for the HydroPack™ will be coming together to tell that story in a panel discussion hosted by Design Forum/PDX and moderated by Design Forum/PDX's Nels Gabbert. Expect to hear insights on the collaborative creative process, the role of materials innovation, and the challenges of taking social action into the realm of product development.

This is the first in a series of discussions about disruptive opportunities organized by the Design Forum/PDX with the aim of fostering design-driven small businesses in Oregon by connecting them with creative and practical resources, and with each other. Find out more on Facebook.